Hello,
I’m Alan. I am a user experience product design leader located in the San Francisco Bay Area.
I'm all about strategic thinking and user-centered innovation. With my knack for driving effective design solutions, I guide teams to create experiences that users love. From start to finish, I'm hands-on, ensuring every step aligns perfectly with both business objectives and user needs.

In the recent years, I … 

  • Build & lead global UX team (US, China, Russia and Ukraine) to fulfill organization visions 
  • Champion and evangelize the UX team throughout the organization 
  • Articulate new ideas and concepts to stakeholders, managements and executives
  • Mentor internship from high school students to college grads
  • Am the anchor of the team with many leadership changes
  • Educate the organization how important to invest in Design and Research
  • Translate product requirements to IA, user journeys, research, mocks, prototype

And many more … here is my resume

Recent Works

Instead of showcasing some random projects that may not be understand easily,
I would like to start with Why and Where the projects coming from…

From Design Team

From Design Team
From Customers

From Customers
From Competitors

From Competitors
From Marketing

From Marketing
From Executives

From Executives