Hello,
I’m Alan. I am a user experience product design leader located in the San Francisco Bay Area.
I'm all about strategic thinking and user-centered innovation. With my knack for driving effective design solutions, I guide teams to create experiences that users love. From start to finish, I'm hands-on, ensuring every step aligns perfectly with both business objectives and user needs.

And if you want to know what others say about me... Scroll Down the bottom

In the recent years, I … 

  • Build & lead global UX team (US, China, Russia and Ukraine) to fulfill organization visions 
  • Champion and evangelize the UX team throughout the organization 
  • Articulate new ideas and concepts to stakeholders, managements and executives
  • Mentor internship from high school students to college grads
  • Am the anchor of the team with many leadership changes
  • Educate the organization how important to invest in Design and Research
  • Translate product requirements to IA, user journeys, research, mocks, prototype

And many more … here is my resume

Recent Works

Instead of showcasing some random projects that may not be understand easily,
I would like to start with Why and Where the projects coming from…

From Design Team

From Design Team
From Customers

From Customers
From Competitors

From Competitors
From Marketing

From Marketing
From Executives

From Executives

What others say?

  • Alan spearheaded the admin experience design team, comprising approximately a dozen talented designers located in Belmont, as well as overseas in Xiamen and St. Petersburg. His team managed complex problem sets and customer use cases, overseeing multiple tracks. Alan’s leadership was instrumental in simplifying intricate admin workflows for our apps, making them more user-friendly and efficient.

    - Direct Report

  • Alan truly stands out as a pivotal figure in our organization. He is not only a remarkable product design leader but also an exceptionally people-centric manager. His deep commitment to the growth and well-being of his team cultivated a culture of learning, collaboration, and trust.

    - Direct Report

  • Alan was always the person looking out for everyone on the team. He provided strong design leadership and support to not only his direct reports, but to the entire UX org. His empathy and thoughtfulness did not go unnoticed as he always strived to create a positive team culture. He often would be the first person to call out someone's accomplishments, help someone who was struggling, and be a voice for those who didn't have a seat at the UX leadership table.

    - Peer

  • Alan is a great UX design partner to collaborate with at RingCentral. He demonstrates remarkable attention to detail, consistently gathering feedback from customers to enhance usability for our flagship product, vital for scaling up UX design for large enterprise customers. His proactive approach and continuous efforts to refine the user experience are invaluable, making him a pleasure to work with. Alan's great communication skills and commitment to excellence make him an asset to any organization.

    - VP of Engineering

  • Alan has completely revamp the culture & atmosphere of the UX team. Hiring Alan is the turning point of the team.

    - VP of Designs

  • Alan brings a wealth of hands-on experience, showcasing his expertise as both a UX and UI designer. His comprehensive knowledge and practical skills were instrumental in navigating the complexities of the company's evolving landscape, and I would recommend him for any design related role he pursues.

    VP - Products